The Signature
Diagnostic
Every founder’s business sits somewhere on a spectrum. On one end: commodity — interchangeable, priced by the hour, exposed to anyone who can do it cheaper or faster. On the other: a Signature Business — built on a perspective so distinct it’s economically irreplaceable.
Most businesses are somewhere in between. The interesting question isn’t which end — it’s where the shift stalls, and what’s holding it there.
10 questions. 3 minutes. A score from 0 to 100.
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Signature Score
Commodity
Signature
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A Signature Business doesn’t happen by accident. It gets built — deliberately, from the inside out.